Halloween is here and 2017 is on the mind of marketers. This week, we’ve seen a spike in industry chatter focusing on actionable insights from location data, confirmation that digital marketing is continuing to drive local performance for brands, and reflection on changes in Google’s search ecosystem in 2016. These ...

There’s no denying consumers prefer to connect with local businesses online. Empty shopping malls and yellow page books that go immediately from the doorstep to the recycling bin demonstrate this shift in consumer behavior. To capitalize on this shift, companies with multiple locations should be front and center when ...