What's the latest buzz?
How Search, Display and Native affect local.
Could Social Video have an impact on local digital performance?
Big Picture Read: Franchises - Domino’s, loyalty accounts and their pizza success.
Here's the latest roundup of what we're reading at LBN and industry chatter that’s caught our attention.
Domino’s massive investment in IT is bearing fruit as the company works at a breakneck pace to develop industry-leading technology and overtake Pizza Hut as the largest pizza delivery company in the world.
READ MORELBN’s infographic breaks down how search, native, display and re-marketing complement your current digital marketing strategy.
READ MOREA look at a few Top 10 lists of ads from this year’s Super Bowl, with different ad metrics in play.
READ MOREUp to $35 billion of co-op funds go unused every year. Wesley Young of the LSA takes a look at trends in the use of co-op funds, challenges and threats arising from digital media and opportunities to make co-op work for you.
READ MORELocation marketing is changing in some important ways in 2017. The fundamentals remain as relevant as ever…But people are searching differently.
READ MOREA report shows shoppers are hitting stores to either return/exchange merchandise or put gift cards to use. Because of this trend, it suggests that businesses continue holiday campaigns - and deals - through the week after the Christmas holiday.
READ MOREMore and more, people are searching for local options on mobile devices – this columnist points out that if your business isn't showing up for those searches, you're likely missing out.
READ MORESocial video is fast becoming a purchase indicator. Could this impact Local? New data from BrightCove shows that most consumers surveyed said watching video via social media impacted their purchasing decision.
READ MOREAnyone welcoming a new age of drone commercialization might be disheartened at Gartner's latest report on the technology, which forecasts drone delivery won’t be a factor for several years.
READ MORE(BizReport; 2/9/17)
SMS and chatbots may hold the keys for upgraded customer interactions. That's the takeaway from a new report which indicates that about half of US and UK consumers would like to see more SMS and/or chatbot options for engagement with their favorite financial services brands and more.
READ MORE