Cindy Kerber-Spellman

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What's The Deal? Coupons, Offers & Local Digital Results (VIDEO)

Posted by Cindy Kerber-Spellman on November 29, 2017 at 9:00 AM
Who doesn't love getting the most for their money? Marketers should, too. Coupons and offers are great ways to attract new and returning customers. We share a little tip in this video to help you to increase mobile and online engagement and conversions when you're running a promotion....
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Topics: Local Digital Marketing

Voice Search Presents Unique Challenges and Opportunities for Local Marketing

Posted by Cindy Kerber-Spellman on September 21, 2017 at 9:00 AM
How are marketers monetizing voice search at the local level? With projections of smart speaker usage to grow 130% in 2017 and the rise in monthly virtual assistant usage to reach 1/5 of the U.S. population by end of year, the door of opportunity will open for voice search to have a positive impact at the local level. ...
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Topics: Local Digital Marketing

Industry Roundup

Posted by Cindy Kerber-Spellman on May 24, 2017 at 9:00 AM
Why local digital matters. Finding the sweet spot for your business with radius targeting. How an electronics brand is making noise with local. Is the evolution of native advertising helping brands? Our Industry Roundup helps you stay up to speed on what’s happening around the industry with our quick-glimpse, monthly ...
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Topics: Local Digital Marketing

Why Local Digital Marketing Matters for Brands with Multiple Locations

Posted by Cindy Kerber-Spellman on May 18, 2017 at 9:00 AM
Q&A with LBN’s Director of Client Services Mandy Stonerock. It’s easy for a company with digital presence to feel like a little fish in a big, big ocean when there’s more than 280 million Internet users in the United States. Allocating budgets, being discovered, getting the click, scoring that conversion – it can ...
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Topics: Local Digital Marketing

Industry Roundup

Posted by Cindy Kerber-Spellman on March 24, 2017 at 9:00 AM
Bing’s changes to restrictions on trademarks as keywords makes buying your branded terms more important than ever before. Google’s new features for mobile search. Consumers who are more receptive to online and mobile ads. Innovation that could impact your future for local engagement. Here’s what we’re reading at LBN: ...
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Topics: Local Digital Marketing

5 Innovations That Could Impact Local Engagement

Posted by Cindy Kerber-Spellman on March 17, 2017 at 9:00 AM
Which came first - the chicken or the egg? Does tech innovation shift consumer behavior, or does consumer behavior drive innovation? As brands navigate ways to stay ahead of the market and be top of mind, creating personal moments as they connect with customers have a greater importance. It echoes the trend of ...
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Topics: Local Digital Marketing

Industry Roundup

Posted by Cindy Kerber-Spellman on February 27, 2017 at 9:00 AM
What's the latest local digital marketing buzz? Google’s changes to reviews can impact your business with a simple tap. Thoughts to ponder about your company’s digital transformation. How LBN is delivering local digital performance for 5,500 auto dealerships. Staying on top of hyperlocal in 2017. Check out this week’s ...
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Topics: Local Digital Marketing

Powering the Local Digital Marketing Engine For Auto Brands

Posted by Cindy Kerber-Spellman on February 17, 2017 at 9:00 AM
When it comes to reaching consumers via local digital marketing to enter their consideration set and bring them to your location or storefront, a successful strategy applies consumer insights with the right scalable technologies. This couldn’t be more important in highly competitive industries such as automotive. ...
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Topics: Local Digital Marketing

Industry Roundup

Posted by Cindy Kerber-Spellman on February 13, 2017 at 9:00 AM
What's the latest buzz? How Search, Display and Native affect local. Could Social Video have an impact on local digital performance? Big Picture Read: Franchises - Domino’s, loyalty accounts and their pizza success. Here's the latest roundup of what we're reading at LBN and industry chatter that’s caught our ...
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Topics: Local Digital Marketing

What We're Reading at LBN (January 2017)

Posted by Cindy Kerber-Spellman on January 31, 2017 at 9:00 AM
With performance targets for the new year in place across marketing departments everywhere, a good place to start in order to reach those goals is improving local digital performance. Advertising success doesn't require stunts like what’s rumored to be in store for Super Bowl weekend, but like the smart moves of ...
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Topics: Local Digital Marketing

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