Voice Search Presents Unique Challenges and Opportunities for Local Marketing

Posted by Cindy Kerber-Spellman on September 21, 2017 at 9:00 AM

How are marketers monetizing
voice search at the local level?

With projections of smart speaker usage to grow 130% in 2017 and the rise in monthly virtual assistant usage to reach 1/5 of the U.S. population by end of year, the door of opportunity will open for voice search to have a positive impact at the local level. But in order for its potential to peak, we must take these things into consideration:


*Sources: eMarketer, April, 2017; NPR and Edison Research, “Smart Audio Report,” June, 2017
LBN’s Cindy Kerber Spellman, Matt Blackmore, Emily Braver, Ross Kittredge and Mandy Stonerock contributed to this piece.


Topics: Local Digital Marketing

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