As it turns out, local fares well in the game Six Degrees of Kevin Bacon. Branded traffic is connected to location targeting, which is asssociated with social ads, which in turn are tied to marketing trends, which is connected to website traffic, which is tied to local digital marketing -- and ultimately brings us ...

Halloween is here and 2017 is on the mind of marketers. This week, we’ve seen a spike in industry chatter focusing on actionable insights from location data, confirmation that digital marketing is continuing to drive local performance for brands, and reflection on changes in Google’s search ecosystem in 2016. These ...