The 411 on New Expanded Text Ads for Search

Posted by LBN Staff on April 7, 2017 at 9:00 AM
After much testing, Google and Bing recently rolled out Expanded Text Ads (ETAs), marking a significant evolution in search marketing. In a move intended to give advertisers greater visibility and improved performance in a mobile-driven world, ETAs give advertisers 2x more space to highlight their product or service. ...
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Topics: Local Digital Marketing

Industry Roundup

Posted by Cindy Kerber-Spellman on March 24, 2017 at 9:00 AM
Bing’s changes to restrictions on trademarks as keywords makes buying your branded terms more important than ever before. Google’s new features for mobile search. Consumers who are more receptive to online and mobile ads. Innovation that could impact your future for local engagement. Here’s what we’re reading at LBN: ...
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Topics: Local Digital Marketing

5 Innovations That Could Impact Local Engagement

Posted by Cindy Kerber-Spellman on March 17, 2017 at 9:00 AM
Which came first - the chicken or the egg? Does tech innovation shift consumer behavior, or does consumer behavior drive innovation? As brands navigate ways to stay ahead of the market and be top of mind, creating personal moments as they connect with customers have a greater importance. It echoes the trend of ...
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Topics: Local Digital Marketing

Industry Roundup

Posted by Cindy Kerber-Spellman on February 27, 2017 at 9:00 AM
What's the latest local digital marketing buzz? Google’s changes to reviews can impact your business with a simple tap. Thoughts to ponder about your company’s digital transformation. How LBN is delivering local digital performance for 5,500 auto dealerships. Staying on top of hyperlocal in 2017. Check out this week’s ...
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Topics: Local Digital Marketing

Powering the Local Digital Marketing Engine For Auto Brands

Posted by Cindy Kerber-Spellman on February 17, 2017 at 9:00 AM
When it comes to reaching consumers via local digital marketing to enter their consideration set and bring them to your location or storefront, a successful strategy applies consumer insights with the right scalable technologies. This couldn’t be more important in highly competitive industries such as automotive. ...
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Topics: Local Digital Marketing

Industry Roundup

Posted by Cindy Kerber-Spellman on February 13, 2017 at 9:00 AM
What's the latest buzz? How Search, Display and Native affect local. Could Social Video have an impact on local digital performance? Big Picture Read: Franchises - Domino’s, loyalty accounts and their pizza success. Here's the latest roundup of what we're reading at LBN and industry chatter that’s caught our ...
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Topics: Local Digital Marketing

Infographic: The Merits of Search, Display and Native Advertising

Posted by Matt Blackmore on February 2, 2017 at 9:00 AM
We often get questions about display and native marketing, and how they differ from traditional search engine marketing campaigns. It often leads to a deeper discussion about their benefits and the performance lift brands experience when display and native are an integrated part of search marketing. This handy ...
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Topics: Local Digital Marketing

What We're Reading at LBN (January 2017)

Posted by Cindy Kerber-Spellman on January 31, 2017 at 9:00 AM
With performance targets for the new year in place across marketing departments everywhere, a good place to start in order to reach those goals is improving local digital performance. Advertising success doesn't require stunts like what’s rumored to be in store for Super Bowl weekend, but like the smart moves of ...
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Topics: Local Digital Marketing

What We're Reading at LBN (November 2016)

Posted by Cindy Kerber-Spellman on December 1, 2016 at 9:00 AM
As it turns out, local fares well in the game Six Degrees of Kevin Bacon. Branded traffic is connected to location targeting, which is asssociated with social ads, which in turn are tied to marketing trends, which is connected to website traffic, which is tied to local digital marketing -- and ultimately brings us ...
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Topics: Local Digital Marketing

The Benefits of Buying Branded Traffic

Posted by Alexis Sherman on November 21, 2016 at 9:00 AM
Every advertiser wants to maximize ad budgets to bring more customers into their store or increase requests for their services. A great way to do so is to make sure you are bidding on your own brand’s terms. The costs-per-click (CPC) on branded keywords are typically much less expensive, and branded terms produce ...
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Topics: Local Digital Marketing

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